Marc-François
Bernier summarizes his study of the CBC’s French ombudsman
January 24, 2006
The
French ombudsman of the CBC (Société Radio-Canada,
or SRC) is not as independent as one might expect. A scientific
survey shows that this important accountability mechanism, established
in the early 1990s, must be improved to gain efficiency, credibility
and legitimacy.
My analysis suggests that the holders
of this office are not always as fair as they could be vis-à-vis
the plaintiffs. Moreover, in their decisions, ombudsmen don’t
hesitate to ignore the CBC’s manual, Journalistic Standards
and Practices, which is supposed to be the basis for their
judgments.
These findings raise tough questions, such
as whether the Office of the French Ombudsman exists to protect
the public against possible ethical transgressions by CBC
journalists, or to protect the journalists against complaints
from the audience. At the very least, the study shows that
this mechanism cannot be considered to be above all suspicion,
in spite of some good qualities.
Each year, thousand of citizens, Quebecers
essentially, are vocal in their criticism of the information
provided by the Société Radio-Canada. Some of
the criticisms are serious enough to warrant a complaint to
the ombudsman, in hopes of a neutral, rigorous and fair arbiter.
The Office of the Ombudsman claims that
the ombudsman is independent, and that he or she oversees
a neutral and fair process for evaluating complaints. In 1993,
the ombudsman wrote that the process is “the most complete,
the most equitable, the most ‘democratic’ that
exists in Canada, in North America and probably in the world”
(author’s translation). According to the same ombudsman,
no other press organization forces its managers to answer
all complaints and no other organization has an ombudsman
with as much independence. However, it seems that this process
does not always meet the legitimate expectations of all plaintiffs.
Main findings of study
The survey focused mainly on 144 decisions
of the various ombudsmen from 1992 to 2000, plus quantitative
data of more recent annual reports. Some highlights from the
study:
First, the ombudsman judged only 10% of
the grievances from the public to be well grounded, while
24% were judged to be partially grounded.
Second, plaintiffs acting on the behalf
of groups received more favorable treatment than those acting
as individuals. Almost 30% of the grievances from groups were
considered well grounded but only 20% of individual complaints
were recognized as well founded. It is possible that plaintiffs
for groups have more knowledge or resources to argue their
points. If true, this raises the question of whether the process
is fair for plaintiffs who have less knowledge of the rules
of the SRC and the procedures of the Office of the Ombudsman.
Third, the study found that ombudsmen may
be arrogant or even moralistic toward the plaintiffs, tending
to lecture plaintiffs on how they should behave on professional
matters, rather than criticizing the behaviour of journalists.
Fourth, astonishingly, the survey reveals
that ombudsmen referred explicitly to Journalistic Standards
and Practices (e.g., referring to the rules) in only 26% of
their cases. Most of the time, the ombudsmen stated their
decisions without any reference to these standards. This gives
ombudsmen a lot of freedom to interpret the standards in favour
of the SRC. Sometimes, ombudsmen rejected claims without any
explicit rationale, or they did not say anything about some
grievances.
Fifth, on two occasions, a plaintiff addressed
his grievances to the Office of the Ombudsman, the Quebec
Press Council and the civil courts. This allowed the study
to do a comparative analysis of the decisions of these three
mechanisms of accountability. The analysis reveals that the
ombudsman in office at this time was more favorable in his
judgement to his employer than were the Press Council and
the civil courts. In my view, the different nature of these
three mechanisms does not adequately explain the difference
in the rulings. The main reason is that the ombudsman did
not apply professional standards rigorously to the conduct
of the journalists, preferring instead to be more charitable
in his interpretation of the rules and the alleged misconduct.
Nevertheless, ombudsmen did on occasion
take a severe stand toward the reporters and even the managers
of the SRC. For example, an ombudsman was threatened with
a civil suit because a reporter was upset at his ruling on
her work. She did not want the ruling to be printed in the
ombudsman’s annual report.
The “question nationale”
The study’s systematic analysis of
annual reports shows that, following the 1995 referendum in
Quebec, the SRC became very concerned by plaintiffs who claimed
that the reporters of the SRC had a bias in favor of Quebec
sovereignty. The ombudsman in office even created a new category
of grievances for this issue. But he did not create category
for complaints that some reporters were biased in favor of
the national unity of Canada.
This innovation from the Office of the Ombudsman
upset numerous Quebecers at a time when then prime minister
Jean Chretien was conducting a political war against Quebec
sovereignists. Many people called on the SRC to be strictly
neutral regarding the “question nationale,” at
the same time that many federalists wanted, au contraire,
a partisan stance from the public broadcaster in favor of
national unity.
It must be recognized that from its beginning,
the SRC has been an instrument of national unity, and a large
number of its employees and managers have been close to the
Liberal Party of Canada. The SRC’s top management have
been nominated by a partisan system influenced by the Prime
Minister’s Office (what the “Friends of Canadian
Broadcasting” call patronage). These close links cause
many Quebecers to be suspicious about the SRC’s neutrality
on important political issues. In fact, many letters from
the audiences of the radio and television services of the
SRC express this distrust.
Need for improvement
Despite these criticisms, the French ombudsmen
may claim some legitimacy. The public’s expectations
towards ombudsmen are numerous, diversified and even conflicting.
The number of plaintiffs grows annually. The survey found
that, more and more, the grievances arrive by e-mail, and
they are submitted very quickly, often as people watch newscasts.
In their decisions, ombudsmen transform
themselves into agents of media literacy by explaining how
the SRC operates. Sometimes their comments and decisions are
well received and are implemented by SRC management.
The Office of the Ombudsman is a mechanism
of accountability compatible with the journalistic tradition
of self-regulation in societies which cherish the freedom
of the press, as well as their social responsibilities. Unfortunately,
press ombudsmen are rare, largely because of the cost of operating
such an office. Also, many news managers still believe that
they are in the best position to act as producer and critic
of the news they broadcast. In spite of this attitude, the
number of press ombudsmen increases slowly. News ombudsmen
are sometimes appointed following a huge ethics scandal at
a news organization, as was the case a few years ago at The
New York Times.
The question remains whether SRC ombudsmen
adequately protect the public against the poor practices and
professional faults of reporters, or whether they protect
the SRC and its reporters. Actually, the fair and accurate
answer to this question is that the ombudsmen are of some
use in guarding against excesses by SRC reporters. There is
still room for improvement, and improvement in the future
is fundamental for the efficiency, the credibility and the
legitimacy of this office.
MARC-FRANÇOIS BERNIER, PhD. is Associate Professor
in the Department of Communication at the University of Ottawa.
He is a well-known expert in media ethics. In this article,
Bernier summarizes in English the results of his book, L’ombudsman
de Radio-Canada: protecteur du public ou des journalistes?
The book is published by the University of Laval Press.