Fuzzy Logic:
The Collapse of the News-Opinion Distinction
by
Stephen J. A. Ward
October 3, 2006
After a century of service, the old warhorse
of newsroom practice -- a strict distinction between news
and opinion -- is so weakened by scepticism, and so useless
in controversial cases, that it should be retired.
The recent controversy over Jan Wong’s Dawson College
article and recent moves by The New York Times to distinguish
news and opinion only confirm my view that this is a topic
dominated by fuzzy logic.
Attempts to distinguish between reporting and non-reporting
in terms of “just the facts” and “just your
opinions” are greeted by a wall of scepticism. Many
people refuse to believe that journalists can separate fact
from value, fact from interpretation. This scepticism is supported
by academic studies and by trends in news reporting. Much
of journalism today straddles the boundary between “straight”
and “unstraight” reporting.
I do not reject the distinction between news and opinion.
I do not say the distinction is unimportant. I do say that
the old way of understanding the distinction is exhausted.
It fails to apply to new or hybrid forms of journalism. It
fails to help us deal with controversial cases. It is time
to re-think the entire concept.
Consider the Wong case. Her “Get Under the Desk”
report in The Globe and Mail (September 16th, 2006) raised
the possibility that the Montreal shootings were linked to
alienation among non-francophone communities due to the “decades-long
linguistic struggle.” On September 23, Edward Greenspon,
Globe editor-in-chief, wrote: “In hindsight, the paragraphs
(that linked the shooting to others in Montreal’s recent
history) were clearly opinion and not reporting and should
have been removed from that story. To the extent they may
have been used, they should have been put into a separate
piece clearly marked opinion. That particular passage of the
story did not constitute a statement of fact, but rather a
thesis -- and thus did not belong in the article.”
Did this appeal to reporting-versus-opinion settle the issue?
Hardly. On the CAJ list-serve, journalists wondered if Wong,
a well-known columnist, had written a news article. One journalist
said the Dawson article contained Wong’s picture, like
articles by other Globe columnists. Another journalist questioned
a premise of the discussion: “I doubt it is possible
to report a story without opinion. First one has to decide
whether to write a story at all about an event -- a matter
of opinion. . . . Then there is the decision on what to emphasize
by putting it in the lead -- again, a matter of opinion.”
I note this debate not to take sides but to show how, in today’s
journalism, the news-opinion distinction can produce as much
disagreement as agreement.
The traditional news-opinion distinction also provides little
help in evaluating the many forms of journalism that lie between
straight reporting and commenting – the analysis, the
backgrounder, the first-person news account, the investigative
inquiry. For example, take those “special reports”
in weekend newspapers. On September 30, the front page of
The Vancouver Sun featured a large photo of criminal eyes.
The headline blared: “Stolen Goods.” Readers were
directed inside to two pages of articles by reporter Chad
Skelton on the high rate of property crime in Vancouver. The
pages contained different forms of journalism with different
purposes: statistics on crime and court sentencing; a featurish
report on police interviewing repeat offenders; tips on how
to protect your home from robbery, and so on. It was part
feature, part straight reporting, part consumer report. It
contained not just facts but perspectives and values. The
old news-opinion distinction has little application to this
form of journalism.
Take, as another example, Michael Valpy’s analysis of
Belinda Stronach and her alleged affair with Tie Domi. In
the Focus section of the Globe and Mail on September 30, 2006,
Valpy began with this: “Belinda Stronach, multimillionaire
divorcee and recent minister of the Crown, likes sex. She
likes athletes’ good hard bodies. Acquaintances say
she’s partial to younger men. And, being a dude magnet,
she appears able to come-hither any hunk who catches her eye.”
Sheer naked opinion, right? Wrong. In the rest of his article,
Valpy provided an interesting analysis that used many of objective
journalism’s methods – an appeal to facts, to
biographical documents, to relevant sources and interviews.
He didn’t just express opinion. He grounded in fact
his interpretation that there is more to Stronach than meets
the eye. What does the news-opinion distinction say about
this form of journalism? Not much.
One response to the blurring of the news-opinion distinction
is to alert readers to stories with significant amounts of
interpretation. The New York Times established a “News/Opinion
Divide Committee” of nine editors to not only separate
news and opinion, but to recommend better ways to identify
the many types of analytical articles that fall between straight
news and opinion columns. One result is that on September
20, articles that are not “straight news” will
appear with a ragged right-hand margin – a convention
already used for columns. I applaud the paper’s efforts
to clearly label stories. But it also shows how complex the
categorizing of articles has become.
How might we re-think the news-opinion dichotomy? In The
Invention of Journalism Ethics, I offered a book-length
theory of news objectivity for today’s more interpretive
journalism. I can’t repeat my theory here, but I can
boil it down to a few fundamentals.
1. Stop thinking of the objective reporter as a passive stenographer
of facts. Start thinking of all journalists as active, value-guided
inquirers who interpret and investigate their world.
2. Stop thinking that a report is objective if it contains
only facts. Similarly, stop thinking that any report that
contains opinion or interpretation is therefore incurably
biased. Start thinking of good journalism as informed interpretations
– informed by multiple perspectives and tested by objective
standards of fact, logic and knowledge.
3. Stop thinking that objectivity applies only to straight
reports. Objectivity, as a set of standards, can be used to
evaluate analysis or features.
4. Stop dividing journalism into two camps -- reports and
opinion. Start thinking about journalism as a continuum of
forms of communication that contain varying degrees of interpretation
for different purposes.
5. Stop thinking that, if journalists choose their facts and
sources, then they cannot be objective. All inquirers, including
scientists, select and choose. Start thinking of objectivity
as standards to test the selection process.
6. Whether or not my theory works, it is time for journalism
to move on beyond a simplistic news-opinion dichotomy, with
its reliance on a narrow idea of objectivity.
It is time to give the old warhorse a decent burial.
STEPHEN WARD, Editor,
Journalism Ethics for the Global Citizen. Dr Ward is also Acting
Director, UBC School of Journalism; Associate Professor of Journalism
Ethics, UBC School of Journalism; Principal Investigator, GE3LS
Research into Science Journalism, UBC, Pleiades Promoter Project,
Center for Molecular Medicine and Therapeutics, Vancouver, British
Columbia