FEATURE ARTICLE
Positive news and the television news audience
by Jordan Chittley June
16, 2008
“Growing
up in Vancouver, we always had two newspapers. When I moved
to the [Sunshine] Coast I always had at least one and would
watch probably the early news and the 11 o'clock news in the
evening to keep in touch with everything,” said 50-year-old
Shelley Choquer, who now lives in Sechelt, B.C.
But then a combination of factors forced
her to change her attitude about the news.
“I was at a stressful time in my life.
The girls’ dad left and I thought I had to concentrate
more on all the positive things in my life and around me,”
she said. “Life was difficult enough without adding
to it.”
The thing she left out was news. One day
when watching the news she found it so depressing that she
just stopped watching. Not only were the newscasters showing
a lack of compassion for the victims’ families in the
story, but they were showing a lack of compassion for their
audience.
“When the kids were young, we stopped
watching the early evening news because it’s a bit much
for the young people to handle,” she said. There are
“some pretty horrifying things in the news.”
JORDAN CHITTLEY
SHELLEY CHOQUER.
In a study I
conducted for my Master of Journalism thesis, I found that
negative news does have an affect on people’s level
of optimism and happiness. The more negative news participants
watched, the more their optimism level decreased and the more
likely they were to feel sad, frightened, afraid, and tense.
Participants in the online study were asked
to take a life orientation test that evaluated their level
of optimism. They were asked to wait two weeks and then watch
an 11-minute mock newscast and take a similar life orientation
test immediately after the viewing. Participants were asked
to watch one of five different mock newscasts that each contained
different amounts of positive and negative news to see if
their optimism and happiness levels would change as a result
of watching news. Not surprisingly, they changed for the worse
the more negative news they watched.
“500 years from now when archeologists
dig up the Blu-ray discs that are left over of the newscasts
that we’ve done … they will probably think this
is a pretty awful, violent society that is in terrible crisis,”
said Bob Nixon, a veteran reporter for CBC in Vancouver. He
now has the opportunity on most days to cover positive stories.
Choquer remembers one news story that made her realize the
media were crossing the line by accentuating the negative
side and showing little care for family members. A mountain
biker riding around SFU on Burnaby Mountain didn't know the
path as well as he should have and ended up going over the
edge. “The news cameras [were] there and that’s
fine if they give a glimpse of the scene that was happening
as people were trying to resuscitate him, but the cameraman
was right on the scene and they had a heart monitor on the
guy and zoomed in to the flat line,” said Choquer.
She immediately got on the phone and was
surprised to speak with newscasters. “I aired my opinion
that they had gone too far with that particular story. In
my opinion it wasn’t necessary to get the news across.
It didn’t give any consideration to surviving members
of his family that may have been watching the news.”
She said the newscaster said that they were “just recording
the news” and even asked Choquer where to draw the line.
“Well, I guess that's it,” she said. Showing a
young man to the public at the time of his death is where
to draw the line.
She didn't see this as an isolated incident,
and to focus on what was good at the time, she stopped watching
the news.
It is not that journalists look for or choose to air negative
stories, but that many stories are a result of what the principles
of newsworthiness encourage. These principles are taught on
day one of newswriting classes in journalism schools. Students
are taught that there needs to be conflict or tension and
many times that tension leads to a negative portrayal of the
event.
Good news sites
Choquer's solution to combat how the news made her feel but
to still stay informed came after a couple years of not watching
any news: it was to pay more attention to the good news and
read that news first. These were not just stories from local
news stations, but a website called goodnewsnetwork.org run
by Geri Weis-Corbley out of Virginia. Good News Network is
the top hit out of 170 million pages when searching for “good
news” on Google.
“It was needed,” said Weis-Corbley,
who has been operating the site for 10 years. “The world
needed something like that. It was obvious to me.” She
says that there is real demand for positive news. The site
receives over half a million views and over 50,000 unique
visitors per month.
Weis-Corbley was formerly a television producer and she originally
wanted to produce a positive television news program, but
that was going to be too expensive. At that time the Internet
was emerging and she saw the new tool as her chance.
“I have long been practicing the lifestyle that says
you need to think positively to have positive results in your
life,” said Weis-Corbley. “I obviously realized
that it was important to keep your spirits up through what
you are bringing into your mind.”
“I have manifested all kinds of great
things in my life and great moods through looking at good
news and not dwelling on the negatives that are also going
on in the world. I listen to the headlines, but I don’t
dwell on the negatives,” said Weis-Corbley. “I
feel good everyday…that is the reason I can do this
site everyday for 10 years and not be paid for it.”
A matter of balance
However, neither Weis-Corbley nor Choquer
see this as a way to get all of the news. They both see it
as a way to balance out the daily news diet that includes
mostly negative news.
“I see it as similar to a vitamin supplement,”
said Weis-Corbley. “It gives you what your media diet
doesn’t give you to help balance the daily barrage of
negative news.”
Evidence backs up what Weis-Corbley and Choquer believe. In
an article by communications professors Gerald Stone and Elinor
Grusin, it was found that the average amount of positive news
on ABC, CBS and NBC was 25.1 per cent. This is not to say
that the rest is negative. Almost half, 46.8 per cent, was
found to be negative. The other 28.1 per cent they called
“indeterminable.”
It is a balance that evening daily news doesn’t have,
according to Choquer. Les Staff, executive producer of CTV
News in B.C., agrees with the percentage of positive and negative
news. He contends that it is important to show the negatives
to let people know where society can be improved. “It
[all positive news] is like eating dessert every night for
supper,” said Staff. “People want to know what’s
going on and you can only take so much sugar.”
Journalists have an ethical responsibility expose the truth,
even if it is negative, so society can learn from mistakes
and take steps toward improvement. CTV assignment editor Ethan
Faber refers to his role as being the person who shines the
flashlight on the potholes. But people like Choquer and Weis-Corbley
say that media portrayals, while accurate, focus on the negative
parts of society.
Some positive news broadcasts have been
tried, and they were tremendously successful for a couple
months, but then the ratings dropped. Staff attributes that
to people wanting to be informed.
“A public that is shielded from the
things that are not positive is a public that is ill-informed
and cannot make reasonable decisions about the world around
them and how they want the world around them to evolve,”
said Staff.
Drama leads
In television news, whether a reporter is
packaging a story or a producer is lining up a show, the most
dramatic picture should lead. It makes sense that the picture
that will catch the viewers’ eyes and make them want
to keep watching will be shown first. “The pictures
[from the stories with most impact] tend to be dramatic and
quite often negative in the sense of people dying,”
said Nixon.
Nixon believes that if the news weren’t
so gruesome, fewer people would watch. “There is a fascination
with nasty stuff that people want to watch or are conditioned
to watch.”
Even though both newsmen agree that there
is there is more negative news than positive, Staff says,
“If I have an opportunity to lead with something that
makes me smile I will do that in a heartbeat.”
However, it is not just that positive
news is relegated to the end of the newscast, but also that
television news stories contain little context showing the
viewer how they can prevent a similar incident or improve
the current situation. If the viewer can feel helpful, they
will feel more positive and the reporter will be showing compassion
toward the viewers.
Staff disagrees saying that is exactly what his reporters
strive for. “Who, what, where, when, those are
the easy four … it’s the why, and that is how
we provide the context,” said Staff. “They [the
viewers] want context around the tragedy and if there is no
context, if there is no broader story then it won’t
lead our newscast.”
While TV news is fighting an uphill battle because they need
to show dramatic pictures and tell the story quickly, the
medium is good at giving viewers an emotional connection to
the characters in the stories. “An emotional connection
can be as much about making them smile, making them laugh
as it can be about people becoming angry or upset or sad,”
said Staff.
For Nixon, it is not only about adding context, but using
the emotions of the characters to connect with the audience.
“The value that I bring [with the positive stories]
is the sensibility that hopefully strikes a chord in the audience,”
said Nixon. “The stories I do allow me to tap into a
spectrum of emotions and what people are feeling and I think
in a way that is more true to what people might be feeling
out there than the outrageous things, which happened to a
small percentage of the population.”
“If you go and look at the types of stories television
does and does well like murders and mayhem and anger…that
strikes me as a narrow emotional range that people have,”
said Nixon. “What I find I like about doing these stories
is there is a whimsy in people’s lives. There is a desire
for just wanting to laugh.”
Nixon says that for all of his stories he tries to find out
what drives that person. “You are seeing a story about
people who just have these particular passions and I think
that is a positive thing.”