From civic to citizen
journalism: Has YouTube usurped the media’s role?
by Amanda Stutt January
4, 2008
Alongside
a recent Economist editorial “Is
America Turning Left?”
ran a political cartoon depicting an absurd rendition of a large
elephant, exhausted and beaten, carried about on a stretcher
by two medical aids straining with the effort.
The elephant was a satirical swipe at the Republican party’s
mascot, and the stretcher/medic allusion was a metaphor for
the demise of the “Western World’s most impressive
Political Machine” that the article argued has been “driven
off a cliff” by the Bush administration.
The Economist reported that only 19 per cent of Americans
feel confident about the direction America is headed under the
administration, and that “an astonishing 45 per cent of
Americans support impeaching Mr. Bush (according to the American
Research Group).”
This provokes an emphatic question for North American media.
Why are American citizens reading reports on the failures of
their government in an elitist financial journal and not having
them broadcasted in front-page, prime-time syndication?
AMANDA STUTT is a
graduate student at the UBC School of Journalism. She completed
a B.A. in English Literature and Sociology. Her writing has
appeared in the Ubyssey, The Seed, the Tyee, the Thunderbird
and The Vancouver Sun. She specializes in advocacy reporting.
You
could ask Dan Rather why not.
In America, an 81 per cent loss of public confidence evidently
doesn’t justify a call to action. The people must instead
wince and count the months, or years, till the next regularly
scheduled election.
Americans, while they’re waiting, got the highly stylized
YouTube
debates, hosted by CNN’s Anderson Cooper last November.
The premise is compelling: An open-forum in citizen journalism
that exercises the peoples’ right to speak and ask their
potential leaders tough questions.
All you needed was American citizenship and a functional webcam,
and all of a sudden any person, regardless of social or economic
standing could partake in the Republican debates.
It was a brilliant concept — but it didn’t work.
You would anticipate the ensuing conversation to be a remarkable
forum in which outraged citizens held politicians accountable
for their policies, actions and inactions.
You’d think you’d see the people rise up.
Instead, the YouTube debates were a stage show featuring unsettling
questions from an unprepared audience that were successfully
spun by the slickest rhetoric.
The questions were unchallenged by journalistic scrutiny and
the result looked like complete media complacency.
Network darling Cooper facilitated the debates, but his role
looked more like Alex Trebek’s scorekeeping on Jeopardy
than that of a seasoned journalist whose job it is to ensure
answers are provided to the toughest questions.
Cooper prefaced the debate by reminding the candidates that
the focus must be to answer the question that is posed —
and not to spin it.
The YouTube debates then handed the questioning power over
to the audience. And so the web-cam wielding public became
both policy critic and media analyst on prime-time national
television.
This media shift reflects the public’s ruptured faith
in mainstream media’s coverage of national politics.
The network’s aim was to satisfy the demands of the
audience — and the audience wanted citizen journalism.
And they should have it. But citizen journalism such as YouTube
postings is still in nascent stages, and media professionals
must still do their jobs. Cooper should have been able to
step in when the debates needed his journalistic prowess.
Failure to do this reflected American media’s passive
role in politics.
Questions in the YouTube debates pitted former Massachusetts
governor Mitt Romney against former New York City mayor Rudy
Giuliani. Giuliani took Romney out in the first round by exposing
his “illegal immigration” hypocrisy. Apparently,
if your political mandate includes opposition to migrant worker’s
being employed illegally, you shouldn’t be employing
illegal immigrants sans papers in your own home.
There was no dialogue about US’s dependence on migrant
workers’ labour for economic subsistence. Migrant workers
from Mexico seep into the US’s porous borders to perform
the manual labour that American citizens do not. A critically
engaged journalist should be aware of this angle, and pose
the questions that weren’t asked by the public.
Giuliani talked tough on crime, taking credit for ‘cleaning
up’ New York’s streets. His policies didn’t
solve poverty, crime and homelessness, but rather drove them
underground. Ever wonder what happened to New York’s
street dwellers? Many are reportedly living in squalor in
the tunnels under the city.
The YouTube questioners proved to be both politically savvy
and quasi-deluded. One podcaster sat in his living room, pointing
to the Confederate Flag hanging behind him on his living room
wall and asked the candidates what they believed the flag
represents.
The confederate flag is, for many, a symbol entrenched in
racism and has been long associated with segregation in the
south.
No candidate was willing to risk alienating an entire demographic
of Confederation flag-waving potential votes, and so no candidate
spoke out against the flag’s implicit connotations.
“People are free to hang what ever they wish in their
homes and I’m not going so say any more about it”
was the general consensus among candidates.
Another podcaster asked candidates a chilling hypothetical
question: “If Roe vs. Wade were overturned and a woman
obtained an abortion illegally, what would her punishment
be?”
Most of the candidates are standing on a firm anti-abortion
platform with the exception of Giuliani. Candidates hemmed
and hawed and generally agreed that the decision would be
up to the state.
A pro-life agitator from the extreme right posed a scenario
in which a woman be stripped of her constitutional rights
and then persecuted and not one murmur of disagreement was
heard from one of any one of the next potential leaders of
the free world.
And Cooper, designated scorekeeper rather than journalistic
mediator, maintained a silence that represented the
media’s acquiescence to audience autonomy. The result
was an absence of accountability — an escape from media’s
interrogation.
Not even from Ron Paul, the renegade Texas congressman, made
a peep. Paul did speak out against the war in Iraq and has
made ‘bringing home the troops’ his campaign mantra,
much to the chagrin of John McCain, who sneered openly at
Paul’s brashness. Iraq was not a popular topic, although
the nominees, with the exception of Paul, appeared in favour
of continued interventionist foreign policies.
Gun control legislation also made the debate agenda. Tennessee
Senator Fred Thompson supported Americans’ ‘right
to bear arms’. He nostalgically recalled the sound of
gun cartridges ejecting from his father’s rifle as they
hunted quail together during childhood. “It’s
about family tradition”, he argued.
Romney chimed in with a smile and a nod to his son Ron’s
gun collection.
A poignant moment was captured when McCain said simply, “I
fought in Vietnam. I don’t own a gun.”
No candidate discussed what gun-control legislation could
do for the nation’s violent crime rate. America boasts
the highest death-by-firearm rate in the world, but neither
Cooper nor the podcasters confronted candidates with this
reality. A prepared interviewer would ideally invigorate the
discussion with this line of questioning. At the YouTube debates
it just didn’t happen.
Cooper patiently kept time, gently reminding the candidates
when their air time was up and of the need to move on. He
stood without agenda, stripped of his designated role and
journalistic prowess.
Isn’t it the journalist’s job to ask tough questions
and stand up and demand accountability when the public trust
is as stake? CNN did not engage itself in the dialogue surrounding
the debates. This void can only aggravate the loss of public
faith in media coverage of national politics.
Post-debate coverage merely provided a recap of the events
for the audience that may have missed it. Sensationalized
clips of the Romney-Giuliani sparring session over migrant
workers were highlighted, but journalistic interrogation of
the discussion’s implications was absent.
One paramount question that escaped scrutiny at the Republican
debates was the question of health care coverage, which a
large number of American citizens are perpetually without.
Many tough questions escaped scrutiny both throughout the
debates and in post-debate network coverage.
A critical viewer would note the complicit nature of the media’s
coverage and wonder what has become of the journalist’s
mission to remain on guard and critical at all times of its
governmental policies, both domestic and international.
The YouTube phenomenon is a force to be reckoned with, and
any network that will remain relevant in the new technological
age of user-oriented media must engage the citizen journalist.
It is impossible to argue against this reality. But the media
must create a hybrid between civic and citizen journalism.
Journalists cannot step back and take a passive stance when
so much is at stake.